Cynet Systems
Indianapolis, IN
Strategic Media Planner Synthesize diverse data sources and research insights to develop strategic recommendations aligned with Medical Affairs goals. Manage Statements of Work (SOW) and agency partnerships with strong governance and oversight. Participate in annual planning processes, including defining media objectives, channel strategy, channel mix, and measurement frameworks. Ensure compliance with marketing guidelines, privacy policies, and organizational procedures. Develop and enhance healthcare professional (HCP) customer experiences through digital omnichannel orchestration. Collaborate with Medical Affairs teams and business units to align strategies across channels. Present strategies and insights to senior leadership, including C-suite stakeholders. Build and maintain partnerships with third-party platforms and sources of authority (SOAs). Recommend optimal media channels based on best practices and strategic objectives. Partner with media agencies to...